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Writing a Crypto Press Release: Tips & Examples from PR Professionals | Since Bitcoin's launch in 2009, blockchain technology has become mainstream, with over 10,000 active crypto projects today and more than 6,000 launched in 2021 alone. Press releases serve as essential tools for crypto projects to communicate with journalists amidst fierce competition. However, crypto journalists receive countless press releases weekly, making professional writing and adherence to certain standards crucial for visibility.

The crypto landscape operates 24/7, amplifying communication challenges, especially given past scams and a general trust deficit with the public. A well-crafted press release should focus on a single significant topic, crafted with an engaging headline and supportive subheading. Avoid hyperbole, keeping the tone straightforward while emphasizing the project's unique aspects.