Influencer/KOL marketing isn’t bad marketing.

But relying on only influencer/KOL marketing?
That’s bad marketing.

➤ You’ll burn funds.
➤ You’ll waste money.
➤ You’ll chase hype instead of results.

❌ No clear goal.
❌ No funnel.
❌ No way to measure ROI.

What to do instead?
Have a strategy. A real one.

→ What’s the objective of your KOL push?
→ Who is your target audience?
→ What action do you want them to take?
→ How does this fit into your overall GTM plan?

KOLs should amplify a system that already works.
Not be the system.