@victoctero

Caset* is something we're building at FLOC*, and it turns saved articles into audio, so the things we meant to read don't just sit in a browser tab forever. I find that a pretty interesting problem to work on. We save things because they catch our attention, but finding the time to actually read them is another story. @esdotge could tell the Caset* story better than I can. My part is looking at it from a strategy perspective, and thinking about what it takes to turn this product into a business. You can find it at https://caset.es and follow along at https://x.com/caset_es on Twitter (yes, Twitter! this is about nostalgia, I won't call it X 😅) One thing that particularly stands out to me is how everything connects: the cassette idea, the shelf, the tone, the technology. They all need to make sense together. That's also how we approach things at @floc. Strategy, design and technology shouldn't be separate conversations. Building a product is getting easier and faster every day, and making something people actually want to come back to is a different challenge. For me, that's where the appealing part begins. Not just getting people to try something, but understanding why they would keep using it. That's what I want to explore with Caset*: learning from how people use it, and letting the brand be part of that experience from day one. A small note if you want to give it a try: we're currently focusing on the Spanish version, so only a few cassettes are available in English for now. I'm sharing some of those in the comments. More are on the way! I'd love to hear what you think about Caset*, what you'd like to see in it, or any thoughts you might have on the wider questions around products, brands and building a business.

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