Venkatesh Rao ☀️
@vgr
If you use a phrasal template to try to subvert the original, you’ve already lost the frame war. Winning frames that make hostile usages look weak: - Make X great again - X is eating the world - X lives matter - Big X Bill You subvert with a different logic, not a different focus How? 🤔
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Eric Platon
@ic
A frame becomes winning under specific logics? Conditions like it must give the I pression it solves problems, and has a focal point—a clear, single enemy?
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