@usersteen.eth
50% is likely too large for any one distributor, agreed. However in a world with hundreds of brands, where you publish will mean a lot more. There are few competitors.
Also agree on the supply side. It's weird though, the pressure not to sell is real. For buyers, it's a good deal to have the creator as the prime whale; creator is incentivized (socially) to be responsible and patient.
All this talk is partially superfluous; we need brands more than features now!