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copulatoryzlye05
@copulatoryzlye05
You're spending your social media dollars on the wrong social network. Which social network has the highest ROI from a paid ad perspective, and which has the most organic reach? Well, it’s not the one most marketers use. The most popular social network is Facebook, but not from an ROI or organic reach perspective. LinkedIn has the highest ROI from a paid ad and organic reach perspective. You should ideally be using every social network that’s profitable for you. From an organic perspective, worse case, you can repurpose your content if you don’t have the budget to create unique content for each network.
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unoticias
@unoticias
Spot on. LinkedIn is a goldmine for ROI, especially for B2B. Most overlook it because it’s not as 'trendy' as other platforms, but the results speak for themselves. Smart marketers go where the conversions are.
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