Nearchos

daos

Something that came up in our weekly DAOs call regarding protocol branding and awareness. 

@yonks brought up something I hear often:

"In web2 nobody knows what TCP/IP is, or http"

The meaning is simple: 

Users don't care about protocols. 

@stellaachenbach had another point that I found very relevant: 

- part of our job building web3 is building awareness and understanding of *why* web3

So my question is this: 

Is "abstracting" away the protocols actually the better UX? Or is it a gateway to enabling the centralization of web3?

Put more simply: 

Do users actually *not* need to know what an open protocol is?

Or is it possible that it might be part of the key to unlocking the path to adoption? Upgrading the collective lexicon. 

Nobody knew what an "application" was until the 90's, either.

totally agree, it's like new tech lingo always seems confusing at first, but we catch on eventually. look at us now using apps like pros 😄