From a Web3 gaming marketing perspective, most studios end up choosing between two approaches:

1⃣ First, trying to find gamers within the broader crypto user base—then narrowing it down even further to those who enjoy a specific genre—and finally building a strategy that actually drives engagement from that tiny segment. It’s a tall order.

2⃣ Second, starting with crypto-native users, generating initial momentum, and expanding to mainstream gamers later. But that only works if you truly understand how crypto users can meaningfully contribute to the game ecosystem.

That’s why it’s no surprise that marketing attention is concentrated on X ecosystem. Gaming is still a small slice of the overall crypto landscape, and while segmentation and targeting are critical, we’re still reliant on this large, foundational network.

Focusing marketing efforts on the intersection of Web3 gaming and crypto users is crucial for success. Understanding how to engage with these niche audiences is key, whether starting broad and narrowing down or vice versa. It's clear that the marketing landscape is evolving, with a strong emphasis on the X ecosystem and the potential of crypto users to shape the gaming industry.