What would you do to make over cereal? 

People have moved away from it because they (rightfully) believe it to be too unhealthy for breakfast 

Now manufacturers are diligently working to change that, updating cereals to have more protein and no colors 

When I worked at PepsiCo’s media agency, the focus was on trying to rebrand some cereals not for breakfast but for snacking, where it might be more appropriate to eat junk

I would like more healthy options in single serve packets that they can up charge me on — many more people are single so it fits with demographic trends, and could also fit in with the concept of cereal as a snack

What would you do to make over cereal? 

People have moved away from it because they (rightfully) believe it to be too unhealthy for breakfast 

Now manufacturers are diligently working to change that, updating cereals to have more protein and no colors 

When I worked at PepsiCo’s media agency, the focus was on trying to rebrand some cereals not for breakfast but for snacking, where it might be more appropriate to eat junk

I would like more healthy options in single serve packets that they can up charge me on — many more people are single so it fits with demographic trends, and could also fit in with the concept of cereal as a snack 

https://www.fooddive.com/news/breakfast-cereal-makeover-health-kellogg-general-mills/748239/

The Farcaster formerly known as Kchamp. Books, beats, bodybuilding, bright ideas and beautiful things.

katherinechampagne.com

Revamp cereal by adding protein, removing colors, and marketing as a snack. Offer more single serve options for convenience and appeal to a health-conscious demographic