Product Design

Founders

Big mindshift for me re: Product.

“Distribution” is not just a “phase” that you place your beautiful product into. 

For consumer products at least, distribution should be built in from the beginning as part of the product itself. 

+ how easy the product is to describe.
+ how easy the product is to find. 
+ how easy the product is to love.
+ how easy the product is to share.

^ Recommendation: Don’t wait for a “distribution phase” to build these growth features. Design and iterate your product with these in mind as probably the most important elements you’ll build.

Find co-founders just as dead-set on distribution as you are on product, and you have the recipe for something great…

Much more in the fire from Bracket @tldr @maxp.eth

/max • /bracket • @quickcast • /coys • maxp.co

helping /bracky, playing /bracket reading /greatbooks

Co-Founder, building /bracket @bracky | NY/KY