@thumbsup.eth
That’s the answer 20 years ago for sure. The problem is two-fold though:
1. Ads are horrible UX
2. Ads only make money if people buy stuff. This necessitated narrow targeting, which necessitates invasive tracking.
I wrote about this in my article The Next Chapter. But to your point, I’d invert it: “just share the profits” and then people can pay for things instead of needing ad supported models.
https://paragraph.com/@thumbsup/the-next-chapter-1