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i think i’m finally understanding distribution. it’s always been a nebulous term in my head. i question how many ppl actually understand it. i see it often tossed around as a blanket term for marketing, growth
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Zach
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distribution is really just shorthand for "how you get your product into users' hands" it's the mix of customer acquisition channels you use: farcaster is an example of an "owned channel" since you have a direct line to your users paying influencers is an example of a "paid channel" since you paid for it virality / word of mouth is an example of an "earned channel" since you earned the attention on your own
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Zach
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this is why investors look for "distribution advantages" (ie. does the founder have some unfair advantage in accessing their target customer?) and why "first time founders think about product; second time founders think about distribution" without a cheap, repeatable way to get your product into users' hands, you're dead on arrival
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appreciate this breakdown. seems like my experience plays into the trope of how launching enables one to understand this better kek i'm assuming most opt for owned channels, but can't find growth. and others use paid channels but can't retain users + burn cash. not really sure about how startups manage earned channels -- it seems the most evergreen, yet utilized less cause of already proven methods?
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also, more detailed def of distribution that hit for me (esp as it uses games as ex product): “the totality of costs that exist in between getting the finished product in the hands of the developer and the playable product in the hands of the consumer.”
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