Martin (themlpx)

The biggest crypto products won't be built by product/engineering/marketing led organisations It'll be built by customer obsessed ones It's that simple

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With the rise of founders being more public and building a following, as a founder, do you do it? And if yes, do you enjoy it or are you doing it because you have to?

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2025 will be the year that crypto marketing will improve 10x Here are my general thoughts for the year ahead: 1) As more products find PMF, marketing becomes a key differentiator between those that do good vs those that do great. 2) We expand beyond our tiny CT bubble into other social platforms. Higher quality content starts to be produced and permeate YT and TikTok instead of the current shills and 100x clickbaits on those platforms. 3) Marketing goes beyond Twitter shitposting. Teams explore more types of marketing (Product marketing, content and SEO, etc). 4) Marketing influence seeps into product. Growth hires, intersection of marketing and product, become key hires. Teams take incorporating viral loops, share-ability, user funnels and their journey more seriously.

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Existing systems never fail to remind me of the value of sufficiently decentralised systems like @farcaster Started a ig page for a fun project with a friend. Didn’t do anything against the ToS but got suspended without warning and no real explanation. Was able to appeal and get it fixed but still, kinda scary to know that this could happen to anyone at anytime.

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Am I the only one that uses and experiences Farcaster in a way that's closer to Reddit than to Twitter? I find myself enjoying using Farcaster to browse/discuss/read about/connect on smaller niche topics such as running. Discussions are nicely compartmentalised thanks to channels. Which work quite similarly to sub-reddits. And While Twitter is more about hoping the algo feeds you things you're interested in and scrolling through a wider range of topics at once.

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The mindset of “infra can’t support billions so let’s build that first so we can thn build apps that will attract billions” is the wrong flow of events A better flow would be: apps are built first, strains existing infra, better infra gets built, apps scale alongside it So the infra is build out of the very real demand. Compared to the infra being built because of the assumption of future demand. Could AWS have been built without Amazon itself needing more capacity, realising they could do it at scale much cheaper thn solutions at that time? Yes. But would it have made sense for Amazon to build that before Amazon itself and other firms reached that scale? No imo. You also get more relevant infra being built when it’s done in that sequence. Builders get more an accurate understanding of what parameters to optimise for and what kinds of infra to build because you have a real understanding of what end users need.

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2025 will be the year that crypto marketing will improve 10x Here are my general thoughts for the year ahead: 1) As more products find PMF, marketing becomes a key differentiator between those that do good vs those that do great. 2) We expand beyond our tiny CT bubble into other social platforms. Higher quality content starts to be produced and permeate YT and TikTok instead of the current shills and 100x clickbaits on those platforms. 3) Marketing goes beyond Twitter shitposting. Teams explore more types of marketing (Product marketing, content and SEO, etc). 4) Marketing influence seeps into product. Growth hires, intersection of marketing and product, become key hires. Teams take incorporating viral loops, share-ability, user funnels and their journey more seriously.

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