Martin avatar
Martin
@themlpx
marketing, product and growth | prev content & comms lead at @nansen-ai
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The biggest crypto products won't be built by product/engineering/marketing led organisations It'll be built by customer obsessed ones It's that simple
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With the rise of founders being more public and building a following, as a founder, do you do it? And if yes, do you enjoy it or are you doing it because you have to?
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2025 will be the year that crypto marketing will improve 10x Here are my general thoughts for the year ahead: 1) As more products find PMF, marketing becomes a key differentiator between those that do good vs those that do great. 2) We expand beyond our tiny CT bubble into other social platforms. Higher quality cont...
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Been a rough couple of days for me Got scammed/hacked on Christmas Day by a fake telegram bot from an impersonator on Twitter. Lost a sizable portion of my portfolio. Looking back idk how I got so careless and honestly it’s so dumb. But the big thing that kept coming up while talking to friends outside of crypto i...
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What are the best comeback stories or pivots in crypto? Here’s some of my favs: 1) @virtualsprotocol.eth From a gaming guild hit hard by the winter, pivoting to a venture studio in the bear, and now a leading AI agent platform. Simply never giving up. Hats off to @ethermage @empty 2) Drift Protocol Battling i...
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Crypto has historically onboarded most folks by speculation. Once they own assets, they’re one big step closer to exploring the onchain world. But the majority of the world aren’t that fond of speculation. The easiest way to get them onchain will be by giving them assets to kick start their journey. Depin and social...
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Existing systems never fail to remind me of the value of sufficiently decentralised systems like @farcaster Started a ig page for a fun project with a friend. Didn’t do anything against the ToS but got suspended without warning and no real explanation. Was able to appeal and get it fixed but still, kinda scary to k...
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Prediction markets for culture is slowly but surely showing signs of broader interest. @polymarket isn't generating as much buzz as it used to. But it's still one of a small number of apps that has visible achieved real mainstream interest. Biaheza (1.38m subs on YouTube) made a video about making bets on Polymarket a...
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Stablecoins/crypto payments have demand and strong real world usage in developing nations But in developed ones with strong banking services/fintech players like Singapore and the US, there’s little need to use stables in your day to day life. Except for remittance/cross border transfers ofc. Do we ever see that ch...
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Finally back at double digit distance runs
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It ain’t much but it’s honest work
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Still think this is super underrated. Looking at existing business models, see inefficiencies or gaps that crypto can fill. Likely helps to convince skeptics of the value of crypto more than trying to build another fork of XYZ hyped protocol.
Leveraging crypto to innovate existing business models
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I’ve seen articles/videos saying how your long run should only be 20-30% of your weekly mileage. But if applied to my case, the long run is only about 2km more thn a normal run haha. Should I ignore that rule and go higher? Or just focus on increasing my overall mileage everyday.
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Another one for the books (don’t mind the heart rate)
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Farcaster’s edge over the bird app is its ability to organise chaos (large magnitudes of real time engagement). Channels segment real time engagements across a multitude of topics on a generalised social network. Giving the platform the strength of Reddit but the engagement and live-ness of Twitter.
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