thatalexpalmer

You’re a developer building a new token-based product.

Your goal is to acquire users for your product. You’re considering an airdrop as a tactic to do this.

User A 
History of not selling airdrops immediately.

User B
Sells most airdrops immediately.

You can only airdrop to one. Which one do you choose?

User A.

Mercenary user has the same value half-life as mercenary capital. Cost of acquiring them and retaining 6 months after they’re meant to leave extends beyond just money. Your data becomes muddied and you make worse decisions than you could otherwise. Unless you’re extremely diligent in what you measure (hard if it’s your 1st-2nd time), you’ll come to wrong conclusions based on what you think you should be observing.

Productizing RWAfi @plumenetwork. Letting you earn from all RWAs on Plume using https://nest.credit. Hosting /rwa, /plume, /nest and https://palmer.earth

Just saving this as my current answer

https://farcaster.xyz/thatalexpalmer.eth/0xf01f969b