Screens

Another troubling sign of the times for filmmaking. 

ZIRP really messed up the executive function of the industry. 

I expect it to get even worse. Once again the creatives that gift us beautiful stories will suffer, while the executive teams will float to the ground, golden parachutes all around. 

Time for new filmmaking 

https://variety.com/2025/film/global/technicolor-vfx-mpc-shutter-severe-challenges-1236316354/

The Internet is the Film Industry 

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Every single player in the film industry uses the Internet. Both in communication and creation. It is not the companies that have the talent to make stories come to life. No, that magic belongs to the creatives and artists.

The same people that have seen their livelihoods wither and die over the last four years. And it’s beginning to accelerate (https://warpcast.com/tcw/0xad048000). The thing is, those talented people are still connected to the Internet. So why isn’t Filmmaking just done through the Internet?

The Internet is upstream of Streamers

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Attention on the Internet is really hard. Streamers don’t make it easier on themselves: a new tv show / film / anime is posted on their platform and the interactions (views, starts, stopping points, rewatches) are all cataloged to decide if it is a hit or not. 

But getting people to their platform comes from somewhere else _ Timelines. Streamers compete with a laundry list of other things on any given day, not like the gated attention world of print and tv advertising. 

Timeline interactions + streaming platform conversion rates are also used to decide whether to continue a show or even explore proximity for related stories. 

Thus timelines influence the very start of filmmaking, also known as Development, all the way through to the end, known as Distribution. Click, click, decide. 

Filmmakers, by the way, don’t get access to this data map, so there is no way to test or even guide creation. So why don’t creatives and artists create through the Internet?

https://farcaster.xyz/tcw/0xf90d8cde