A company that doesn't get nearly enough recognition is Time Out Group. They started out as a travel guide book publishing company, saw the writing on the wall for print, and pivoted to markets in prime locations in major cities which manage to become tourist attractions in their own right.

Whereas other media companies leaned into viral social media content which didn't work out bc they got rugpulled by FB (Buzzfeed, Vice), Time Out used a totally different approach. They set out to bring the magazine’s curated city “best of” lists to life under one roof. They focused on the editorially driven concept: the world’s first food market curated by an editorial team. Their first location of Lisbon was a massive success, becoming one of the city's most visited locations. They've since expanded to 11 locations globally, including NY (DUMBO), Chicago, and Boston, and have more launches in the pipeline.