@syed

Launching is the Hardest thing It means giving up your potential. It means facing reality. The reality of the gap between what's in your head and what ends up in the world. In my head I had the perfect plan. Thanks to the speed of iteration and development with AI, I can launch my product MVP and vlog series at the same time. I'd done the ground work. On the product side and the video side. All that was left was to put it into action. Self doubt, constant pivoting, and several days later, I approached my deadline and the reality before me is a far cry from what I'd imagined. The good news I've been here before. I know that no matter how good the work you put in is, when it comes time to launch, the feeling is very much like what I'm feeling now. "It's not good enough.” I've done this dance enough times to know that's how it always goes. No matter how good it is, it's never good enough. This time though I'm prepared. I've mentally set all my metrics to be process based and not results based. Meaning my goal is not to post good articles or videos. Or create good products. My goal is to post a video 3 times a week. One on Monday, one on Wednesday, and one on Friday. That's it. If I make cool products or fail epically, my video turns out better. If I got stuck for a long time somewhere, then my video has to capture that and somehow make it exciting. The goal is to record a video and share the journey. It's liberating. Now I can focus on making it better, not good. I thought this change would be enough to make launching suck less. It doesn't. It never does. The good news is it doesn't matter. It's like jumping into ice cold water after you've just woken up. There is a million good reasons not to do it, or ways to do it better. Your brain is exceptional when it comes to uncovering each of these reasons. None of them matter. All that matters is you launch. Then you move on to iterating. Then you launch again. And you repeat until you grow old and die of happiness. (Or not, biotech is getting pretty mind blowing these days!)

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