our founder and ceo vijay michalek recently gave a talk at eth cc about incentives, here’s the tldr:

𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘄𝗶𝘁𝗵 𝗶𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲𝘀 𝗶𝘀 𝘁𝗵𝗮𝘁

teams design for day 1 hype, not long-term value

most airdrops don’t drive retention or real outcomes

most get rewards, then disappear

it’s performative, not sustainable

Streaming money, sticky products. Product studio behind @alfafrens, @superboring and more, building on @superfluid. www.suplabs.org

𝘄𝗵𝘆 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴

no rewards for conviction or real engagement

teams optimize for fake metrics

high fdvs, big cex listings, early exits

projects chase optics, not product market fit

incentives are broken, misaligned from the start

𝗵𝗼𝘄 𝘁𝗼 𝗳𝗶𝘅 𝗶𝘁

be honest about what stage you’re in

stop buying users, focus on retention

choose better metrics tied to usage

make rewards transparent and programmable

design for day 300, not just day 1

𝗴𝗼𝗼𝗱 𝗮𝗶𝗿𝗱𝗿𝗼𝗽𝘀 𝗮𝗿𝗲

based on actual activity

onchain and recurring 

linked to usage, not speculation 

streamed over time, not claimed once