Porsche's 2023 NFT launch, blending luxury with Web3, has hit a rough patch. Daily secondary market trading volume has plummeted to under $10,000, down from a high of $5 million. Priced at 0.911 ETH, the 7,500-token collection offered exclusive perks but faced backlash over cost and utility. Even after slashing supply and adding benefits, collector interest has dwindled. The broader NFT market’s downturn and shifting investor priorities have taken a toll on luxury digital assets. Once a bold venture into blockchain, Porsche’s NFTs now struggle to maintain relevance. Is this a fleeting slump or a sign that luxury NFTs are losing their luster? The market’s next moves will decide.

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