Why does this Coinbase commercial "just work?"

Watch & ask yourself: 
1. Who is the hero in the 'story?'
2. What role does Coinbase play in the 'story?'

Most of web3 doesn't really get this (yet). Study @coinbase ...might become the Apple of web3 storytelling. 

What do you think of the commercial and why it works?

Why does this Coinbase commercial "just work?"

Watch & ask yourself: 
1. Who is the hero in the 'story?'
2. What role does Coinbase play in the 'story?'

Most of web3 doesn't really get this (yet). Study @coinbase ...might become the Apple of web3 storytelling. 

What do you think of the commercial and why it works?

https://www.youtube.com/watch?v=FFAfQIl1UOA

On a web3 journey. Guiding friends & allies on adventures in the new world |

Nouncil | web3 storytelling | iambradq on Twitter | FC OG

The message is clear and shown from the point of view of a person you would never expect to embrace crypto payments.
The setting in a small town illustrates every cent matters. Putting the sign up shows there is stress involved with paying more and more profits to credit card companies.

Photographer and Web Geek at StuStuStudio with wife Nicole Hypersub: https://art.stustustudio.com/sub |
art.stustustudio.com

higher

🍿🟦🟥🍿

yes, good insights. in other words, it's audience driven with a particular audience in mind. 👊