apesociety🔷

We wanted to clarify that our branding is not changing for now. The main and secondary logos, including the monogram and logomark, will stay as they are.

We’ve taken your feedback on the soft rebrand to heart and, after much deliberation, decided to spend more time working on the next step for TAS's visual identity.

I think this is a good move in the short to medium term.  Don't mess with perfection! I really love this work.

i really like the sound of “the ape society”, it has a formality to it…