@soundoffractures
We are so quick as an industry to laud over and praise signed artists when they have a great creative marketing activation… But no one wants to talk about how hard building for friction and creating engaged communities is for independent artists … so I decided to have a go.
https://open.substack.com/pub/soundoffractures/p/building-for-friction-as-an-independent?r=3kktm&utm_medium=ios&shareImageVariant=
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