World-building as a sustainable practice—not theory, but how it actually works. My latest New Forms conversation with @laequis.eth covers theme parks as creative inspiration, vibe coding your own tools, the hundred-person WhatsApp group at his core, and why he’d rather fund a show than spend on ads. Full interview and long-form post : https://open.substack.com/pub/soundoffractures/p/worlds-within-worlds-a-conversation?r=3kktm&utm_medium=ios
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We are so quick as an industry to laud over and praise signed artists when they have a great creative marketing activation… But no one wants to talk about how hard building for friction and creating engaged communities is for independent artists … so I decided to have a go. https://open.substack.com/pub/soundoffractures/p/building-for-friction-as-an-independent?r=3kktm&utm_medium=ios&shareImageVariant=
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Where level of connection do you want with the music artists you love? If this finds you please reshare and answer the poll! I’d love to hear if you are in any chat groups or communities that you enjoy… or even any that didn’t work for you.. or if you are just happy with Spotify and leaning back? https://open.substack.com/pub/soundoffractures/p/small-meaningful-spaces-where-too?r=3kktm&utm_medium=ios&shareImageVariant=overlay
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