growth

Spent time with an agency owner today and he explained how he looks for Cost Per Winner. When it comes to content, instead of measuring cost to produce an additional content piece, it’s about identifying how much it will be to find a new winner.  Especially important when you’re paying to learn losers via ads (not common in crypto I know but a cornerstone in web2). This idea really pushes back on the helpfulness of quantity-over-quality AI content. Anyone here measuring what percentage of your posts/blogs/ads/etc are actually moving the needle as a KPI for the content team?