software as media

lot more where this came from

say more buttercup. this one was a layup given the mature notion of mate markets eg. tinder

what other linear narrative media works here? where are the other irl url crossovers

blockspace babe. cultural attaché from ‘06 twitter. adjacent possible fanatic 🌐 UTC–4

retroactively feels like "layup" but imo

the net new thing is a film studio investing in building a dynamic web app as part of marketing their film - as opposed to just trailers ads etc. but films have done such marketing stunts before, so maybe not novel

the net net new thing is that as cost of software creation goes down thanks to ai, more entities will experiment with software, games, etc. as avenues for new types of media, that previously would not have done so. new tools beget new behaviors

we live online now after all, software is the most online-native form of content that can exist

not clear to me that this is true, eg video games are highly addictive

wrong. dopamine without tapping >>> dopamine after N taps

the next Mr. Beast will launch weekly apps not weekly videos

for a media studio like a24 then the challenge is finding channels where they can offer durable value. feels adjacent to nft ticketing

sport feels like an obvious area of interest as well