Now my thoughts on the other end of airdrops: 

In any project and business there are 3 important factors 

1. The team  2. The product  3.the consumers

IMO, the most important part is the consumers. The more you make them feel good about your project the more likely it is to succeed.

think about it, these days companies are selling feelings….they make their consumers feel special, luxurious , involved and etc! 

That’s why Apple’s products sell out, or why car companies are always trying to add more luxury options.

And that’s why Rolls Royce puts a custom umbrella in their car doors.They’re always trying to sell emotions not just a physical product.