media

been thinking about the playbook of dominating mindshare before a product is viable. raising millions to spend on controversy and brand toxicity, betting that the tech will eventually catch up.

it's a high-burn, high-risk bet on capturing future territory. we see it in AI, but it feels particularly dangerous in the art world. in art, trust and authenticity are the product. burning that trust for mindshare seems like a bad trade long-term.

a solid read from the AI tech angle:
https://t.co/QOcLOo2Z4w

and a classic read by @artnome  from the art angle:

Cofounder and CEO at ClubNFT and RightClickSave.

been thinking about the playbook of dominating mindshare before a product is viable. raising millions to spend on controversy and brand toxicity, betting that the tech will eventually catch up.

it's a high-burn, high-risk bet on capturing future territory. we see it in AI, but it feels particularly dangerous in the art world. in art, trust and authenticity are the product. burning that trust for mindshare seems like a bad trade long-term.

a solid read from the AI tech angle:
https://t.co/QOcLOo2Z4w

and a classic read by @artnome  from the art angle:

https://www.artnome.com/news/2018/10/13/the-ai-art-at-christies-is-not-what-you-think