The rise of modular fashion is deeply linked to shifts in consumer behavior. People today want garments that serve multiple purposes, respond to changing environments, and reduce wardrobe clutter. Modular clothing—like transformable jackets or skirts that double as tops—meets these needs while making fashion more interactive. It creates a sense of control and agency in the way we dress, offering users the ability to co-create their look. For digital-savvy consumers, it also echoes the mindset of plug-and-play functionality, where each element serves a specific role but works best within a system. This reflects a broader movement toward minimalism with depth: fewer pieces, more possibilities. As modularity gains traction, it challenges the traditional structure of seasonal fashion and encourages circularity and innovation.