@shira

I hope whoever wins does it with something closer to how people actually build affinity. Ads exist because brands can't really participate. - They interrupt because they can't join conversations at scale. - They target because there's no shared context and everyone sees a different feed. - They repeat because they can't create memory through participation, so frequency replaces presence. Decentralized social changes this. Brands can act directly inside the same feed as everything else people care about. That's what I'm exploring with @giftr. Brands can send a gift, reward a community, recognize a contribution, or show up in moments that reflect their values. A gift creates the feeling and outcomes ads only promise. It informs through discovery, persuades through trust, and reminds because you keep it. That’s how awareness and loyalty are built. Through intent and action, not by buying impressions.

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