newsletters

one of the biggest mistakes i see from publishers: the welcome sequence.

it doesn’t stop at your welcome email. you need to use your welcome sequence as a nurture campaign throughout their subscriber tenure.

it will improve your engagement, deliverability and drop unsubscribe rates by 50%.

here’s how you can improve your welcome sequence:

1. once you acquire an email, send a welcome email immediately
2. after 7 days, send them your top articles viewed
3. after 14 days get more personal, tell your story, and introduce yourself properly
4. after 1 month, ask them to reply about their experience so far (keep this short)
5. week 6 - 8, time for an ask. send them a demographic survey to get more info on your subs
6. 4 months in, send them another survey. this can be a little deeper (their experience with the content, more demo data, etc...)
7. 1 year, time to thank them. send them a small gift of appreciation for being a subscriber for a year

talk about a retention bomb 💣