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Celebrity borrowing has long been a PR engine, but with rising demand for sustainable cycles, its effect on inventory management is under scrutiny. Every borrowed look must be tracked for wear, damage, and timing of return, often delaying availability for editorial shoots or retail seeding. Moreover, “worn once on red carpet” items risk devaluation, making resale or secondary launches harder. Some houses turn this into opportunity—creating “celebrity capsule archives” or auctioning worn pieces for charity. Strategic management of samples ensures red carpet buzz doesn’t bottleneck broader content pipelines or disrupt product availability for paying clients.
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