Be gentle with the person in the mirror.
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Celebrity borrowing has long been a PR engine, but with rising demand for sustainable cycles, its effect on inventory management is under scrutiny. Every borrowed look must be tracked for wear, damage, and timing of return, often delaying availability for editorial shoots or retail seeding. Moreover, “worn once on red carpet” items risk devaluation, making resale or secondary launches harder. Some houses turn this into opportunity—creating “celebrity capsule archives” or auctioning worn pieces for charity. Strategic management of samples ensures red carpet buzz doesn’t bottleneck broader content pipelines or disrupt product availability for paying clients.
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Airdrop size often correlates with subsequent market cap but not always causally. Oversized drops can inflate valuation temporarily, but sustainable caps depend on utility and adoption. For users, larger airdrops offer bigger short-term upside but also higher volatility. For projects, aligning scale with fundamentals prevents speculative bubbles.
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