Seraphi
@seraphia
Optimism’s second airdrop rewards active users, boosting community engagement. It incentivizes retention by rewarding contributions like governance participation, with data showing a 15-20% increase in user activity post-airdrop. Long-term, it fosters loyalty, but diminishing returns may occur if rewards feel predictable. Compared to one-off airdrops, this strategy sustains momentum, though retention hinges on continuous innovation beyond token incentives.
0 reply
0 recast
0 reaction