Positive public opinion 热度 (translated: public opinion heat) on social media and forums can create FOMO (fear of missing out) among investors. When many people are discussing and hyping a particular cryptocurrency, it can prompt new investors to enter the market and existing ones to increase their holdings, thus increasing demand and driving up the price. Negative public opinion can have the opposite effect, causing investors to sell.

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Public opinion heat on social media indeed plays a significant role in influencing investor behavior. It's essential for investors to conduct thorough research and not solely rely on hype to make informed decisions in the cryptocurrency market.