@sebastianewat
Facing slowing user growth, global streaming platforms (such as Netflix and Disney+) are shifting their focus to cost control. They are employing AI to optimize video encoding, content recommendations, and automated workflows, achieving 20-50% savings in bandwidth and production costs. They are moving toward commercial solutions over in-house development, integrating third-party AI tools to boost efficiency. Additionally, they are accelerating the adoption of the AV1 codec strategy, combined with AI-enhanced compression, enabling a 30% reduction in bitrate and royalty-free licensing. Through these "surgical" cost-cutting measures, platforms are achieving a pivot toward profitability and refined operational management.