Facing slowing user growth, global streaming platforms (such as Netflix and Disney+) are shifting their focus to cost control. They are employing AI to optimize video encoding, content recommendations, and automated workflows, achieving 20-50% savings in bandwidth and production costs. They are moving toward commercial solutions over in-house development, integrating third-party AI tools to boost efficiency. Additionally, they are accelerating the adoption of the AV1 codec strategy, combined with AI-enhanced compression, enabling a 30% reduction in bitrate and royalty-free licensing. Through these "surgical" cost-cutting measures, platforms are achieving a pivot toward profitability and refined operational management.
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It will lead to a 10%-15% drop in short-term streaming licensing prices. Negative sentiment makes platforms wary of public backlash, so they negotiate lower licensing fees. For example, when an actor in a crime drama was involved in a scandal, the streaming platform reduced the licensing price of the drama by 12% to avoid viewer boycotts.
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Synopsis: It tells the story of Jang Yi, a firefighter who suffered trauma due to the loss of his beloved wife, and Mi Su, a doctor who also suffered emotional hurt. They met and fell in love, and they mutually "healed" each other.
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