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Sean Allen Fenn
@seanallenfenn
The Origin of Nike’s Swoosh Methods of Prosperity newsletter no. 69. Phil Knight (continued). TL;DR Kidami, Onitsuka’s export manager, wasn’t satisfied with Blue Ribbon. He visited Phil in Portland. Phil discovered that Onitsuka was looking for new US distributors. Phil’s bank cancelled him. Phil made a deal with a Japanese trading company named Nissho Iwai. He gave away no equity. Phil found a factory in Guadalajara to import a new brand of athletic shoe. He hired Carolyn Davidson, a graphic design student at Portland State University. She designed the “swoosh” that would become recognizable. Jeff Johnson came up with the Nike name. Not depending on only Nissho for funding, Blue Ribbon raised capital through debentures. The shoes manufactured in Guadalajara fell apart. Phil found a more reliable manufacturer in Tokyo. While visiting Japan, he paid a visit to Onitsuka, who didn’t know about his deal with Nissho. It was the beginning of the Nike brand. To be continued...
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