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Sean Allen Fenn
@seanallenfenn
Multitasking is for the Unfocused Methods of Prosperity no.68 Phil Knight (continued) TL;DR Creating a successful business demands significant focus and energy. Phil Knight prioritized Blue Ribbon Sports. He worked at Price Waterhouse until it took up too much time and energy. Phil transitioned to teaching accounting to focus more on his business. Blue Ribbon Sports needed to take market share from Adidas and Puma. Blue Ribbon hired competitive athletes as salesmen. Sponsoring athletes helped Blue Ribbon gain market share. Inconsistent deliveries from Onitsuka held up sales and debt repayments. Phil’s banker demanded cash reserves. Blue Ribbon needed liquidity. Phil attempted to take the company public to solve these problems. That didn’t work. Phil raised funds from family and friends. He explored Japanese trading companies for financial support. Phil was considering a deal with a Japanese trading company named Nissho Iwai. That’s when he discovered Onitsuka was seeking a new US distributor.
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