@sdethux
Building an app on Base? Here’s a UX tip:
DeFi is solving real pain points around financial access, but it still fails at the basics: predictability.
Even experienced users often can’t answer before clicking: how much will I pay in total, what’s the best case, and what’s the worst case?
That’s why many people drop off.
Behavioral psychology helps explain it: loss aversion weighs more than the promise of upside. When there’s uncertainty, the brain fills the gaps with “this could be a trap”.
In DeFi, that uncertainty shows up easily: gas, slippage, approvals, bridges, fees, spread.
Add ambiguity bias, when it’s hard to estimate the real odds of things working out, and the user avoids the decision: they churn, procrastinate, or just “click and pray”.
It’s not just about “educating” users. Web3 UX is about making cost legible before “confirm”: a total estimate, a realistic range, worst case, and why it can change, all in plain language.
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