Building an app on Base? Here’s a UX tip: DeFi is solving real pain points around financial access, but it still fails at the basics: predictability. Even experienced users often can’t answer before clicking: how much will I pay in total, what’s the best case, and what’s the worst case? That’s why many people drop off. Behavioral psychology helps explain it: loss aversion weighs more than the promise of upside. When there’s uncertainty, the brain fills the gaps with “this could be a trap”. In DeFi, that uncertainty shows up easily: gas, slippage, approvals, bridges, fees, spread. Add ambiguity bias, when it’s hard to estimate the real odds of things working out, and the user avoids the decision: they churn, procrastinate, or just “click and pray”. It’s not just about “educating” users. Web3 UX is about making cost legible before “confirm”: a total estimate, a realistic range, worst case, and why it can change, all in plain language.
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**Honest question:** I want to know, besides the money, what actually keeps you on the Base app? Drop up to 3 reasons below. If it’s not about the bag for you, keep it real and comment anyway. 👀
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