creators make more money with coining their content (especially with creator coins) vs not. still early but data is starting to show that 

why? because coins make the value of your content explicit and let you capture it. 

it *also* opens up opportunities for other parts of the stack to earn in a positive sum way. eg on any post many people can earn: the buyer UI, the creator UI, the coin protocol, the chain, the referrer, to name a few. 

now all those groups are incentivized to grow creator revenue - because that's the only way they earn. that's a good thing.

is there an analytic tool to see this data? i am working on my research proposal paper that compares web2 monetization to web3 monetization tools for digital creators.