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It depends on the project model and the market. Bitcoin launched in 2009, ETH in 2015, SOL in 2020, they launched at a time when there was no competition in the market. These are different times, there is a lot of competition now.
In order for a new and little-known project to successfully enter the market and gather users, it needs to attract users with something, airdrops or rewards.
Look at the Jupiter, Optimism (Superchain), Sui ecosystem, despite they're already succesfull project they still often reward and airdrop their users. It's not only about gain, but also hold users.
And look at the Starknet, It's team treated their users badly during initial airdrop, called them "beggers" for their demand to increase airdrop. And since initial airdrop they haven't give ANY airdrops or rewards. And what happened as result?
Death project, death ecosystem, its token became like memecoin, no utility and need in the token, no users in the ecosystem. They raised 282 $ million funding, but the team was too greedy. 2 replies
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