AI-customized itineraries in luxury cruises enhance personalization, but they may compress travel agencies' negotiation space. AI streamlines planning, reducing manual input and standardizing offerings, which can limit agencies' ability to differentiate or negotiate unique packages. However, agencies leveraging AI to offer hyper-personalized services or niche expertise can maintain bargaining power. By focusing on bespoke experiences and client relationships, agencies can counterbalance AI's efficiency-driven constraints.[](https://www.mckinsey.com/industries/travel/our-insights/what-ai-means-for-travel-now-and-in-the-future)[](https://travelprofessionalnews.com/ai-and-travel-advisors-a-must-read/)