I’m seeing a lot of startups move so fast!
When I open their website or try their product, most times UX is left in the dark.

In the early stages, great UX isn’t a “nice-to-have” — it’s your best chance at survival.

→ It uncovers real user pain
→ Shapes the right MVP (not just a flashy one)
→ Saves time, dev cost & pointless pivots
→ Turns first users into advocates, not testers

All of us have seen founders pour $$$ into builds that was hard to use — all because they skipped UX thinking. 

This makes a lasting impression.

7. Prototype Everything
Don’t ask users to imagine — show them. Use tools like Framer, Figma, or even Loom walkthroughs.

8. Design with Constraints in Mind
Great UX isn’t about bells and whistles — it’s clarity under pressure. Be simple, be sharp.

9.Make UX a Team Sport
Engineers, PMs, founders — everyone should be part of user testing. Build empathy across roles.

10. Revisit the Flow, Not Just the Feature
Every new feature should fit into the whole journey. UX thinking is about cohesion, not stacking.

3. Talk to Real People

5 scrappy user interviews > 50 assumptions. Early feedback saves late-stage rework.

4. Map the Happy Path (and Sad Path)

What does success look like for the user? What happens when things break?
Design both flows — because both matter.

5.Use UX Heuristics as Gut Checks
Jakob Nielsen’s 10 usability principles are gold. Run your flows through them regularly.

6.Keep UX Close to Metrics
Don’t just track clicks. 
Track friction: drop-offs, confusion, rage taps. Use GA4 + Hotjar/Replay tools.

Tips to Keep UX Thinking from Day 1

1.Start with Jobs, Not Features

Don’t ask “what can we build?” — ask “what job is the user trying to get done?”

Use the Jobs to be Done framework to stay grounded.

2. Design Before You Code

Sketch. Wireframe. Prototype. Even in Figma or on paper — map out the journey before touching dev.