Saheedat
@saheedat
In the world of marketing, vanity metrics are numbers that look impressive but often don’t reflect real value or growth. They might make a project look successful on paper, but they rarely help us understand how deep the impact is. In web2 marketing, vanity metrics are follower counts, likes, impressions, etc. These ate things that are easy to measure and track. When we look closely, they don’t tell us anything meaningful about customer loyalty or product-market fit.
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Saheedat
@saheedat
For Web3, these vanity metrics can be misleading. For example, an increase in Discord members, or social media followers might look impressive, but they don’t necessarily mean that there is increased participation. It’s possible to have thousands of followers or wallet holders, but only a small portion of them might be actively involved in the project, providing valuable feedback, or using the product consistently.
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Saheedat
@saheedat
Why does this matter? In Web3, where long-term growth and sustainability are key, vanity metrics can paint a false picture. Instead of relying on surface-level metrics, it’s crucial to focus on more meaningful KPIs like: - Wallet activity over time – Are people interacting with your product regularly? - Repeat participation – Are users coming back for more? - Community contributions – Are your community members providing feedback, governance votes, or building the ecosystem with you? - Token utility – Is the token being used in meaningful ways? The focus should be on the deeper, more sustainable indicators, and you’ll be building a community that sticks around for the long run.
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