Base

every @base.base.eth brand and company should coin their content (ads, posters, videos).

+ more virality and eyeballs for your content
+ more engagement from your community
+ a new source of revenue

its a new form of marketing — and the @base.base.eth core team isn't afraid to pioneer it.

Coin? Maybe
Publish onchain? Definitely

The source of this space's confusion clearly stems from the fact that most are creating the data first, including @base.base.eth 

Maybe create the app first.
Put the data it creates onchain. 
Less confusion all around with clear reasons to collect/use data.