Rob Solomon pfp
Rob Solomon
@robmsolomon
If you have to pay people to use your product, is it any good? Soon, DIMO will require a $100/yr or $10/mo subscription per car for most users. With that, the R1 is now only $100 and comes w/ 6 months free. Here's why it’s happening and why it’s a good thing 👇
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Rob Solomon pfp
Rob Solomon
@robmsolomon
Not only has the product improved to the point where it's worth paying for, but we've also seen enough evidence that users with no skin in the game are far less engaged, more likely to churn, and more likely to be extractive.
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Rob Solomon pfp
Rob Solomon
@robmsolomon
This change doesn't affect weekly baseline rewards directly, those continue. Also, we advertised the AutoPi, R1, and Macaron as having 1, 2, and 3 yrs of free connectivity respectively. Anyone who purchased before today will get the free connectivity period they were promised.
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Rob Solomon pfp
Rob Solomon
@robmsolomon
AutoPi users likely noticed we never started charging them once they hit 12 months... In the past, DIMO was challenging to use. Using a crypto wallet was difficult, installing the device was a pain, and the product experience once you did connect was limited.
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