Painful lesson for Ego tech post-launch: Traders don't want fair and locked—they want unfair and liquid 24/7.

Ego tech ran into the same barrier as Clout (pre-Believe) and the 10K app:

Be cautious of "fair presales," liquidity locks (which spike sell pressure upon unlocking), and inflated market caps.

Bonding curves are the smarter move—or for a quick pivot, cap presales aggressively (e.g., $10K max).

Two things are true

1. Unfair and liquid 24/7 as a category has tremendous product-market fit. 

2. Unfair and liquid 24/7 is incompatible with building long-term. 

Both exist and serve markets / customers. But a revolution in capital markets they are not.