why are there so few young people on farcaster and why is no one worried about it

1. Brand recognition - farcaster relatively unknown - esp outside of CT. 
Need closer/instant recognition with base brand?

2. Convoluted sign up process
That won't fly w. Younger people

They want instant (I have 2 teens)
Plug in. Press button. Add email. Go

3. We are gating everything. It's not as welcoming 

4.....

🇬🇧 + 🇳🇿
 > Create & Build Community 
 > Mental health support and advocacy
 > Connecting with running and the Wolfpack. 
Smiles are underrated.


Another thing crypto would be smart to think about more is how profoundly bad tech + startup cultures reputations are with younger people. Usually this is dismissed as part of a culture war that we’ll win eventually, but people don’t want to come onchain because…they think it’s corny. Need to work on that a lot

See 4. 

You're right. It's not cool. It's overly complicated. It's the opposite of Laymens speak. Too many clever people sounding clever - that won't fly with kids and their attention. 

Young people are there for the taking. 

Higher as a token and brand would be an opportunity imo. It's got that 'it'

I think these are all real and deserve consideration but that the answer is more simple: 

We aren’t making posts about stuff young people care about. Farcaster isn’t ‘cool’ yet