Dan Romero pfp
Dan Romero
@dwr.eth
> Every other social media platform has thrived with no user incentive to post besides an audience. How many new at-scale social media platforms in the US in the last 10 years? Only 1. TikTok. And they spent $1B+ for multiple years on Facebook ads to acquire users. So instead of transferring that value to Meta, why not try to transfer it directly to the users building the network?
24 replies
24 recasts
163 reactions

Rick  pfp
Rick
@rckprtr
I agree with both, I think token ads works, but not in the current model. I wish I ran web2 style ads (via web3 ad networks) earlier, I know it really doesn't scale, but it taught me way more about the user then token drops ever did. We spent so much time on wallet data, when ads came and who converted was a completely different user then "positive wallets" vs what users converted to 3pt sales. Wallet clusters, N-distance from farmers, wallets with app usage, wallet with known user interactions, how long they held, if they bought more, if they didn't receive and bought... all unrelated in the end to who converted to sales based on how we created insights. When those who were seeking token drops by creating content left, 0 impact to ad revenue, even at a Nx decrease. Even Larimer punted Post2Earn after trying twice SteemIt and Voice.
0 reply
0 recast
0 reaction